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Case Studies

Both&More thinking

Both-And-More Thinking is about navigating complexity by integrating seemingly opposing ideas—logic and creativity, structure and flexibility, efficiency and innovation. It’s not about choosing sides; it’s about embracing the tension between them to unlock greater outcomes.

The following Case Studies show examples of when Both and More Thinking has been applied.

Where we have made a difference

  • Mullvad VPN
  • Jeppesen
  • WirelessCar
  • Jeeves
  • Volvo
  • Zenseact
  • iCORE
  • Carasent
  • Nordlo